IMS Research senior analyst Helena Perslow delivers an embedded vision application market trends presentation at the September 2012 Embedded Vision Alliance Member Summit. Helena analyzes the potential fit for embedded vision in various ADAS (advanced driver assistance system) applications, spanning established, developing and emerging markets. She discusses both opportunities and barriers to entry in each application, as well as quantifying the potential market size and growth over time. The presentation gives some background on the motivation for ADAS from a wider point of view (not only the vehicle manufacturers’), outlining what or who drives the sales and awareness of ADAS. It also briefly update the audience on current research of effectiveness and consumers' opinions of ADAS. Finally, the presentation gives an overview of the supplier landscape and supply chain, along with applicable regulations and legislation affecting ADAS.