Jack Narcotta, Principal Analyst at Strategy Analytics, presents the “Market for Cameras and Video Doorbells in the Smart Home” tutorial at the May 2022 Embedded Vision Summit.
2022 may be the start of a reckoning for hardware-focused camera brands as selling at the lowest price is an unsustainable business model. Strategy Analytics has observed that as the global camera installed base—including indoor, outdoor, and video doorbell cameras—is set to pass 300 million units by the end of 2022, the camera market is entering a cycle of iterative, not innovative, updates. Enhanced object detection, trainable facial recognition, improved motion tracking and the local, edge and cloud AI powering these services will fuel the next stage of smart home camera market growth.
In this talk, Narcotta examines what camera market dynamics have reigned over the last few years, and then identifies the key opportunities and obstacles that lay ahead for market participants. He also assesses how camera component manufacturers, video analytics providers and applications software and service developers can benefit as the smart home camera market evolves.
See here for a PDF of the slides.