Tim Hartley, Vice President of Product for SeeChange Technologies, presents the “AI Start-ups: The Perils of Fishing for Whales (War Stories from the Entrepreneurial Front Lines)” tutorial at the May 2023 Embedded Vision Summit.
You have a killer idea that will change the world. You’ve thought through product-market fit and differentiation. You have seed funding and a world-beating team. Best of all, you’ve caught the attention of major players in your industry. You’ve reached peak “start-up”—that point of limitless possibility—when you go to bed with the same level of energy and enthusiasm you had when you woke. And then the first proof of concept starts…
In this talk, Hartley lays out some of the pitfalls that await those building the next big thing. Using real examples, he shares some of the dos and don’ts, particularly when dealing with that big potential first customer. Hartley discusses the importance of end-to-end design, ensuring your product solves real-world problems. He explores how far the big companies will tell you to jump—and then jump again—for free. And, most importantly, how to build long-term partnerships with major corporations without relying on over-promising sales pitches.
See here for a PDF of the slides.
