Chips&Media is now announcing that Advanced Professional Video CODEC development has been completed as committed to the ecosystem, and its final RTL is ready to be deployed to the market. The product name is WAVE-P, the world-first APV CODEC as an independent HW IP.
Key notes:
- World-first, as an independent IP, APV HW CODEC for professional video experience
- Public standard, IETF, with intention to be IPR risk free & open source through ASWF
- Up to 10- & 12-bit YUV 420/422/444 support for extreme visual quality
- 8K30fps by single core at 500Mhz, and 8K60fps & 120fps support by multi-core
As known to video industry, Advanced Professional Video, APV, CODEC is a next generation of video compression & decompression tool and key technology for prosumers who do not want to compromise on quality while enjoying the convenience of video capture and edit experience using edge devices such as smartphone, tablet, laptop, etc.
APV CODEC has been initiated by Samsung and has been driven by key Android leads such as Google and Qualcomm together with Chips&Media. The standard is now public as part of IETF and open source is available to industry through ASWF. Chips&Media team has been working on its commercialization by full compliance with standard, and its performance and feature set are fully aligned with major vendors & device manufacturers to grow the ecosystem at full speed.
WAVE-P, the world-first APV HW CODEC IP by Chips&Media, works with up to 10- and 12- bit YUV in 420,422&444 format to ensure extreme visual quality, and single core at 500Mhz can deliver 8K30fps performance. Higher performance like 8K60fps, even 8K120fps can be achievable by multi-core at competitive area cost and power consumption.
Below is a list of key features & benefits that will be delivered by the first version of WAVE-P.
- Perceptually lossless video quality (close to raw video quality)
- Bitrate reduction over conventional video CODEC
- Support for bitrates from a few hundred Mbps to a few Gbps
- Low complexity CODEC
- Intra frame only coding
- Increased chroma fidelity
- Frame tiling
- High throughput processing
- Multiple decoding and re-encoding without losing visual quality
- Flexible & extensible metadata
Recently, Qualcomm, one of biggest SOC platform providers in Android industry, has unveiled APV CODEC support as part of new Snapdragon for the launches in 2026 and beyond. This, together with WAVE-P by Chips&Media, will motivate and even accelerate the adoption of professional videography and its use-cases in edge devices and video industry & market.
About Chips&Media,Inc.
Chips&Media is a multimedia IP leader offering HW video codec IP, image processing NPU, lossless/lossy frame buffer compression IP & others. Since 2003, Chips&Media has exclusively focused on the HW video codec IP industry. It has powered over 3,000,000,000 units in the market, adopted by more than 150 semiconductor companies. Chips&Media’s video codec IP supports all major and legacy formats from 1080p up to 8K 120fps, including HEVC/H.265, AVC/H.264, AV1, VP9, APV, VVC, JPEG & others. The recent introduction of our image processing NPU IP is transforming Chips&Media into a premium multimedia IP provider. It is custom NPU designed to work for imaging application at high-quality and high-resolution in edge devices. For more information, please visit our website at www.chipsnmedia.com.
