Automotive Applications for Embedded Vision
Vision products in automotive applications can make us better and safer drivers
Vision products in automotive applications can serve to enhance the driving experience by making us better and safer drivers through both driver and road monitoring.
Driver monitoring applications use computer vision to ensure that driver remains alert and awake while operating the vehicle. These systems can monitor head movement and body language for indications that the driver is drowsy, thus posing a threat to others on the road. They can also monitor for driver distraction behaviors such as texting, eating, etc., responding with a friendly reminder that encourages the driver to focus on the road instead.
In addition to monitoring activities occurring inside the vehicle, exterior applications such as lane departure warning systems can use video with lane detection algorithms to recognize the lane markings and road edges and estimate the position of the car within the lane. The driver can then be warned in cases of unintentional lane departure. Solutions exist to read roadside warning signs and to alert the driver if they are not heeded, as well as for collision mitigation, blind spot detection, park and reverse assist, self-parking vehicles and event-data recording.
Eventually, this technology will to lead cars with self-driving capability; Google, for example, is already testing prototypes. However many automotive industry experts believe that the goal of vision in vehicles is not so much to eliminate the driving experience but to just to make it safer, at least in the near term.

China’s Autonomous Trucks Now Log Over One Million Kilometers Daily
This blog post was originally published at IDTechEx’s website. It is reprinted here with the permission of IDTechEx. To gain deeper insights into the rapidly accelerating market for autonomous trucks in China, IDTechEx recently visited Inceptio Technology, a leading Chinese autonomous trucking company. Across the global autonomous vehicle landscape, commercial trucks are emerging as one of the first

Public road demonstration tests of the latest autonomous driving EV bus, including nighttime operation, have begun at a hot spring resort
Following on from last year, Macnica, Inc., Fukuyama Consultant Co., Ltd., and KCS Corporation will collaborate with Ureshino City, Saga Prefecture, to conduct a public road demonstration experiment of autonomous driving vehicle (autonomous driving level 2) through co-creation with the local community, and will verify the degree to which autonomous driving will contribute to the

Automotive radar industry: China’s acceleration and the next wave of sensing
This market research report was originally published at the Yole Group’s website. It is reprinted here with the permission of the Yole Group. With volumes rising and semiconductor innovation accelerating, Yole Group delivers a dual analysis on automotive radar technology, market dynamics, and chipset design. Key Takeaways 166 million radar modules shipped globally in 2024;

AI Drives the Wheel: How Computing Power is Reshaping the Automotive Industry
This market research report was originally published at the Yole Group’s website. It is reprinted here with the permission of the Yole Group. In its new report, Automotive Computing and AI 2025, Yole Group analyzes the technological and market forces redefining vehicle intelligence, safety, and connectivity. The automotive industry is accelerating into a new era

“Three Big Topics in Autonomous Driving and ADAS,” an Interview with Valeo
Frank Moesle, Software Department Manager at Valeo, talks with Independent Journalist Junko Yoshida for the “Three Big Topics in Autonomous Driving and ADAS” interview at the May 2025 Embedded Vision Summit. In this on-stage interview, Moesle and Yoshida focus on trends and challenges in automotive technology, autonomous driving and ADAS.… “Three Big Topics in Autonomous

“Toward Hardware-agnostic ADAS Implementations for Software-defined Vehicles,” a Presentation from Valeo
Frank Moesle, Software Department Manager at Valeo, presents the “Toward Hardware-agnostic ADAS Implementations for Software-defined Vehicles” tutorial at the May 2025 Embedded Vision Summit. ADAS (advanced-driver assistance systems) software has historically been tightly bound to the underlying system-on-chip (SoC). This software, especially for visual perception, has been extensively optimized for… “Toward Hardware-agnostic ADAS Implementations for

AI-enhanced In-cabin Sensing Systems
As the trend of vehicle intelligence enhancement rises, in-cabin sensing systems will be largely responsible for increased communication, sensitivity, and smart features within cars. IDTechEx‘s report, “In-Cabin Sensing 2025-2035: Technologies, Opportunities, and Markets“, provides the latest technology developments within the sector, along with forecasts for their uptake over the next ten years. Where AI meets

D3 Embedded, HTEC, Texas Instruments and Tobii Pioneer the Integration of Single-camera and Radar Interior Sensor Fusion for In-cabin Sensing
The companies joined forces to develop sensor fusion based interior sensing for enhanced vehicle safety, launching at the InCabin Europe conference on October 7-9. Rochester, NY – October 6, 2025 – Tobii, with its automotive interior sensing branch Tobii Autosense, together with D3 Embedded, and HTEC today announced the development of an interior sensing solution

How Do Speed Cameras Make the Roads Safer?
This blog post was originally published at e-con Systems’ website. It is reprinted here with the permission of e-con Systems. Speed cameras play a crucial role in promoting safer roads. They can detect, capture, and record instances of speeding. Get insights into how these cameras work and their major road safety use cases. Managing road

STMicroelectronics and Tobii Enter Mass Production of Breakthrough Interior Sensing Technology
Starting mass production of an advanced interior sensing system for a premium European carmaker for enhanced driver and passenger monitoring Cost-effective single-camera solution combines Tobii’s interior-sensing technology and ST’s imaging sensors to deliver wide-angle, high-quality imaging in daytime and nighttime environments Stockholm, Sweden; Geneva, Switzerland – October 2, 2025 — Tobii, the global leader in
